Dubai, UAE, April 19, 2022: ServiceNow, the leading digital workflow company that makes the world a better place for everyone, today announced the appointment of new leaders to lead its ambitious expansion into the Middle East and Africa region.
Ali Kaddoura will be the Country Manager for the United Arab Emirates and Feras Bilto will be the Country Manager for Saudi Arabia. The appointments follow the opening of ServiceNow offices in Dubai, UAE, last year and reflect the company’s vision of the MEA region as a key territory for expansion. In the past year, ServiceNow has seen tremendous growth. Global subscription revenue for the financial year was US $ 5.57 billion. It brings the company closer to its goal of becoming the leading enterprise software company in the 21st century, with more than US $ 15 billion in annual revenue.
“Businesses today are chasing digital scale change, and they’re doing it at previously unseen speed”, said Mark Ackerman, Area Vice President for Middle East and Africa at ServiceNow. “Worldwide, IT stakeholders want to reduce complexity, empower employees and increase organizational agility. Management and compliance is also a concern, especially in sectors such as FSI. When you combine all of this with the hybrid cloud -released architectures, you’ll begin to see the need for what ServiceNow brings to the table – smooth, automated digital workflows that support business through highly enhancing customer and employee experiences, as well as reducing costs ”.
In his role as country manager for the UAE, Ali Kaddoura will develop and drive ServiceNow’s strategy to go to market, collaborating with customers and partners in resolving existing business issues using the power of ServiceNow solutions . The key industries for Kaddoura are energy and utilities, financial services, government, healthcare, manufacturing, retail, hospitality, telecom, media, and technology.
Prior to joining ServiceNow, Kaddoura was Regional Director, Emerging Markets, for EEC Services, a rising cloud services and virtualization start-up. He successfully designed and executed the company’s GTM regional strategy, built a sales team from scratch, and led expansions to the UAE, Saudi Arabia, and Qatar. He was also previously Country Manager for Citrix in the UAE, where he specialized in digital-workspace initiatives in the oil and gas, banking, and telecommunications sectors. Kaddoura has also held numerous sales and leadership roles with Symantec, CA Technologies, and other major system integrators in the UAE.
“Our goal is to accelerate the journeys in the digital transformation of businesses towards a new era of enhancing experiences for their employees and customers”, Kaddoura said. “ServiceNow’s Now Platform is the platform of platforms for the digital workflow revolution. Fortune magazine named us one of the most impressive companies in the world for 2021, and I am proud to join a diverse, creative, fast -growing team that is changing how the world works ”.
Feras Bilto will run in the role of Country Manager for Saudi Arabia, building the ServiceNow brand across Saudi Arabia’s business community by creating awareness among CxO decision makers. He will work with the company’s Europe, Middle East, and Africa (EMEA) teams, as well as local and international partners, to expand the ServiceNow footprint in the country.
Bilto came to ServiceNow from global technology solutions company Crayon, where he helped build the company’s presence in Saudi Arabia and delivered 100% year-on-year growth, two years in a row. . He led the strategy and accelerated the partnership while growing the national team by 40%. Prior to Crayon, he led the growth story at VMWare, increasing channel focus and expanding the team from six to 45 during his five -year tenure.
“When you consider the challenges our customers face on their digital transformation journeys, you can see that their KPIs are under threat without a unified platform that allows them to have of all their metrics in a single pane ”, says Bilto. “ServiceNow’s platform of platforms enables the right decisions to be made at the right time for optimal business impact. This is our unique value proposition, and it has positioned us for significant regional growth. This is how we empower our customers to turn yesterday’s stories into today’s challenges ”.
“ServiceNow’s commitment to digital transformation of the MEA region is absolute”, Ackerman added. “But we know that leaders do things. The right leaders bring about real change, which is why I am excited for Ali and Feras to join the ServiceNow MEA team. Their proven ability to grow brands, inspire workers and manufacturing strategy will drive ServiceNow’s platform awareness in the region and allow us to bring our unique value proposition to more companies. and industry “.