ServiceNow (NYSE: NOW), the leading digital workflow company that makes the world better for everyone, announced that it has signed an agreement to acquire observability and log management innovator, Era Software. Following ServiceNow’s acquisition of Lightstep in 2021, Era Software will help provide customers with a unified monitoring solution at scale. Customers can gather actionable insights that deliver value across the enterprise, all within a single solution built for the digital business era.
Observability is foundational to digital transformation because it gives developers the insights they need to understand the performance of strategic applications at scale, and how to translate that data into business value. But within large enterprises, monitoring often remains siled and costly, creating a fragmented and complex experience for DevOps and SRE teams. Era Software’s innovative technology and customer-centric approach to log management complements and enhances existing features within Lightstep and accelerates ServiceNow’s path to unified telemetry (logs, metrics, traces).
“Digital transformation succeeds or fails based on a unified view,” said Ben Sigelman, general manager of ServiceNow’s Lightstep business unit and co-founder of Lightstep. “Together, ServiceNow and Era Software are set up to deliver a unified and seamless monitoring experience within a single solution, designed to scale.”
As a founding member of the OpenTelemetry project, Lightstep has led the industry in a vision toward unified telemetry. Together, Era Software and Lightstep will further expand critical, unified observability workflows, eliminating the confusing context switches that hinder DevOps and SRE productivity in most enterprises today. Unified telemetry enables teams to rapidly innovate with precision and control, helping modern organizations deliver better results across all their technology investments, leveraging the promise of digital transformation.
“At Era Software, we’ve created solutions to simplify the complex challenges of managing large volumes of observability data, with a particular focus on log management,” said Todd Persen, CEO and co-founder at Era Software . “We’ve always believed that observability should span the entire enterprise. We’re excited to join ServiceNow, as we further develop a customer-centric observability model that will help transform the way people work. “
Since its inception, the Era Software team has engineered new log data management techniques that have solved the scale, performance and cost issues associated with running distributed applications in modern cloud-native environments. architecture. Seattle-based Era Software was co-founded in 2019 by CEO Persen and CTO Robert Winslow. Persen was previously co-founder and CTO at InfluxData, where he helped engineer the InfluxDB time-series database.
With IDC forecasting observability market growth to reach $9.08 billion by 2025,[1] this announcement underscores ServiceNow’s organic growth strategy with a focus on talent and technologies that underpin the Now Platform with new and enhanced features for customers. This follows other recent acquisitions by ServiceNow, including Hitch Works, DotWalk, Mapwize and Gekkobrain. ServiceNow expects to complete the acquisition of Era Software in Q4 2022. Financial terms of the deal were not disclosed.
[1] IDC TechBrief: IT Observability for Digital Infrastructure Operations, July 2022, Doc #US49358522