SPMB Recruits Chief Marketing Officer for Ethos

March 7, 2022 – SPMB, an executive search firm that helps find transformative executives across Silicon Valley, helped place Sheila Vashee as chief marketing officer for Ethos, the U.S. Partner’s largest term life insurance provider. Dean Nacey led the assignment. . Si Ms. Vashee joined Ethos from early stage investing firm Basis Set Ventures. Prior to that he held high -profile roles at Opendoor and Dropbox. At Ethos, he will focus on developing and scaling all marketing, growth, and brand efforts across B2B and consumers to support Ethos ’rapid growth.

“Congratulations, Peter Colis and the entire Ethos team on accepting Sheila Joglekar Vashee as chief marketing officer,” SPMB said in an online statement. “On behalf of Dean Nacey and the rest of the SPMB Executive Search team, it is a pleasure to partner with you on this search and support the company’s growth as Ethos strives to democratize access to life insurance. Here is an amazing result and a world-class addition to the Ethos team! ”

Mr. Colis, co-founder and CEO of Ethos, said the main role played by Ms. Vashee on the growth of Opendoor and Dropbox impressed the team at Ethos. “We are excited that he shared our enthusiasm about the market opportunity in front of Ethos as well as our commitment to protecting the next million families,” he said.

Strong Experience

“I couldn’t be more thrilled to join Ethos,” Ms. Vashee. “I look for three main things when I join a new company: opportunity size, team strength, and intelligence of customer need. Ethos addresses all of this and more; this is the challenge I have been waiting for. ”

As VP of marketing and growth at Opendoor, Ms. Vashee is responsible for marketing, operational growth, and agent partnerships on both sides of the buyer and seller marketplace, helping to bring the company to more than 20 markets. Prior to Opendoor, he was the second marketing hire at Dropbox, where he was responsible for all new product launches, including the launch and growth of Dropbox Business and Dropbox Enterprise, as well as brand, product, social, events, and corporate marketing teams. . For more than five years, he has helped grow the Dropbox user base to 600 million users and more than $ 1 billion in revenue.

Ethos recently acquired Seattle start-up Tomorrow, which democratizes access to critical financial instruments for free, such as legal wills and trusts. The company is growing at a significant rate and released more than $ 13 billion of life insurance coverage last year. In 2021, Ethos will be worth $ 2.7 billion after raising more than $ 400 million from Sequoia Capital, Accel, SoftBank Vision Fund 2, GV, General Catalyst, and Jay-Z’s Roc Nation. Revenue and users will grow more than 600 percent per year in 2021.

Clearly indicating its focus on growth and size, Ethos has significantly strengthened its executive bench recently, added Anan Kashyap from Poshmark as CFO, Troy Thompson from Legal & General America as chief actuary, and the industry veteran who Marty Schafer as its first chief distribution officer, as well as the promotion of Vipul Sharma as chief technology officer and co-founder Lingke Wang as president.

Founded in 2016, Ethos describes itself as a technology company that makes it easier for everyone to protect their families with life insurance. The company’s advanced proprietary technology removes traditional life insurance barriers by developing instant and accessible products that make it easy for people to get life insurance online, in minutes, without any medical examination. Ethos provides billions in coverage every month. Ethos is a global company, with offices in Austin, San Francisco, and Singapore, and team members in 35 states and four countries.

Achieving Scale

For more than 40 years, SPMB has worked with its clients to build executive teams that ensure venture capital and private equity-backed game-changers achieve scale, and position multi-billion dollar public company to unlock the change. Specializing in technology and innovation, SPMB recruits senior management and board members in companies focused on growth in the tech, consumer, and sustainability industries. SPMB has also placed dozens of senior executives in the portfolio companies of leading private equity firm partners including Blackstone, KKR, and TPG.

The main focus of Mr. Nacey is creating long-term partnerships with B2B and B2C clients to promote comprehensive executive team development at the board, CEO, and C-level. As an organization grows, he specializes in placing complementary overall management, marketing, customer acquisition, revenue, go-to-market strategy/operations, and customer success leadership (CRO, CMO, COO, CCO) while also recruits leadership people (CPO, CHRO, VPHR) who define, encourage, and reinforce company-wide behaviors and systems to catalyze growth and achieve scale. Long -term clients include B2B companies Snyk, BetterUp, Juniper Square, Checkr, Front, Lob, ServiceNow, DocuSign, Dynatrace, Collective Health, and Tricentis, as well as B2C companies NerdWallet, Robinhood, Credit Karma, MyFitnessPal, Outdoorsy, and SoulCycle / Equinox.

Related: SPMB assists Azul Systems in Finding Chief Marketing Officer

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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