Stage 2 Capitala San Francisco, CA-based venture capital firm that combines early-stage investment expertise with a diverse community of 300+ go-to-market limited partners, closed its Fund III, at USD150M.
With this new capital, Stage 2 Capital will continue investing in early-stage B2B software and marketplaces, with a focus on bringing go-to-market support as founders achieve product-market fit and preparing to measure income.
Founded by Jay Po and Mark Roberge in 2018, Stage 2 Capital has expanded its LP network to more than 300 CROs, CMOs, CCOs, and go-to-market leaders who have built innovative products at companies such as Atlassian, Zoom , Slack, Snowflake, ServiceNow, Twilio, GitHub, LinkedIn, GitLab, ZoomInfo, MongoDB, Workday, HubSpot, SmartSheet, Salesforce, Gong, Shopify, 6Sense, Asana, Drift, Toast, DataBricks, Airtable, etc.
In addition to the LP base, Stage 2 Capital employs a two-person investment pod on each deal, with one partner from a traditional VC and the other partner a former go-to-market executive. Po and Roberge brought their second pod together last year, bringing together Silicon Valley sales veteran Mandy Cole with Anu Maheshwari, former VC at Iconiq. In Fund III, the firm expanded into its third pod, pairing Liz (Cain) Christo, former NetSuite GTM executive and VC at OpenView, with Dan Heck, former VC at OpenView.
On top of the new funding, Stage 2 Capital recently launched the Stage 2 Capital Accelerator, a go-to-market accelerator program that guides seed-stage founders in the design and implementation of their first go-to-market system. As part of the 11-week program, participating founders receive a $100,000 investment in addition to hands-on tactical guidance. Outside of capital, founders get instruction, workbooks and templates, and one-on-one coaching to develop their first hiring scorecards, first pricing model, first sales playbook, first marketing campaign, first sales compensation model, and other tactics that are essential to their revenue scaling success.
FinSMEs
17/08/2022