Dubai:-With the 2022 FIA Formula One World Championship promising an action-packed season where scores will be fixed and rivalries will be renewed, social media is filled with fans around the world talking about in sport, resulting in a 305 percent increase in mentions. of the event. This trend was highlighted by Meltwater, the world’s leading media monitoring and social media analytics provider, after tracking and analyzing news and social media data in the region over the past seven days.
Meltwater said the social media buzz around the sport has intensified as the Jeddah Corniche Circuit hosts the Formula 1 STC Saudi Arabian Grand Prix 2022 over the weekend.
Since the world came to a halt in the midst of the COVID-19 pandemic, there is no doubt that Formula 1 has been one of the few industries that has experienced an increase in its social media audience. Social media buzz around the sport highlights the emerging opportunity for Formula 1 in the expanding digital sports entertainment universe.
The success of the Formula 1 STC Saudi Arabian Grand Prix 2022 is due to the unlimited support enjoyed by the sports sector from Crown Prince Mohammed bin Salman Al Saud in accordance with the plans and goals of the Kingdom’s Vision 2030. This is the third FIA-sanctioned World Championship event organized in the Kingdom this year, which has firmly established Saudi Arabia as one of the best destinations for motorsport fans in the region.
According to data accessed by Meltwater, there has been a 305 percent increase with 700,000 total mentions and 100,000 mentions per day since the sporting event began.
It further states that raw reactions and arguments during and after each Grand Prix is one of the factors that attracts fans and new spectators to the racing sport. The tweet from the official twitter handle of Formula 1, announcing Charles Leclerc’s win at the Bahrain Grand Prix 2022, reached 7 million internet users, and was retweeted 31,000 times. Another tweet, “Charles Leclerc takes pole in Bahrain! This is pole position number 10 of his career ”also reached 7 million users and was retweeted 24,000 times.
Zubair Timol, Vice President of Meltwater said: “After analyzing the data, we realized that fan engagement increased in the opening week of the F1 season. Engagement increased even more during the STC Saudi Arabian Grand Prix. 2022. The voice segment is divided between references to pop culture influenced by Netflix’s popular ‘Drive To Survive’ and the race performances throughout the weekend.F1 continues to grow its digital footprint in everyone of its social platform, providing an additional commercial means for the sport. “
Formula 1 is gradually becoming the most talked about event with various online creators dedicating their channels just for the sport. These channels talk about each team and even chat with viewers on various topics about drivers and vehicles. The F1 World Championship is also mentioned by the blog along with 174,000 times by ‘f1godfather.com’, 382 by timbreak.xyz, 230 by alldrivers.news, 205 by f1shot.com, 185 by italialife24.it, 176 by servicenow.com, 174 by myf1newssite.wordpress, 157 by nomisec.com, 155 by abbeyfealegolfclub.com, and 142 by sportsspaces.online.
The official twitter that handles media houses around the world, with followers between 10 million and 40 million, also tweeted about the F1 season, increasing fan engagement about the sporting event . Handles include @espn, @reuters, @detikcom, @ndtv, @saudinews50, @twittersports, @timesofindia, @cgtnofficial, @skysports, and @guardian.
Predicting the future:
Media tracking tools can be useful to those interested in closely following financial market movements and hopefully profit from them in the long run. Data from certain social media sites, such as Twitter, is publicly available and can be collected and analyzed to have real and usable insights.
The artificial intelligence components of media surveillance can be used to identify and aggregate references and opinions on a particular topic. One of these tools is sentiment analysis, also known as opinion mining, which looks at whether emotions are positive, negative, or neutral. The most common platforms for these discussions are Reddit and Twitter because speculation has a huge impact on public perception, and perception is driving growth.
Add to this the threatening retreat of attention and the creation of proactive and coherent cross-platform social interaction tools are necessary for driving F1 fandom into the digital-first media landscape of the future. Thus, F1 must develop a resilient niche rather than a basic proposition to survive in an on-demand digital environment.
The ‘Drive to Survive’ seasons put F1 in pole position to achieve this. ‘Drive to Survive’ views on Wikipedia tripled in the weekend’s release, crossing 11,000 views per day. F1 is reported to be the biggest growing sport in the digital space. By 2020, followers on Facebook, Twitter, Instagram, YouTube, Tiktok, Snapchat, and Twitch will increase by 36% to 35 million.
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