LONDON, Aug. 09, 2022 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the customer engagement solutions market, high internet penetration is expected to drive the growth of the customer engagement solutions market going forward. The Internet refers to a global network that helps transmit various data and media to interconnected devices. The Internet is used in customer engagement solutions for digitally answering customer questions using tools such as email, social media, live chat, and messaging apps. For example, in March 2021, according to Internet World Stats, a US-based internet statistics company, internet users increased from 4.5 billion in June 2019 to 5.1 billion in 2021 worldwide, with penetration rate of 65.6%. Furthermore, the average global Internet user spends 6 hours and 43 minutes online each day. Therefore, high internet penetration is driving the customer engagement solutions market.
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The global customer engagement solution market share is expected to grow $15.32 billion in 2021 to $17.83 billion in 2022 at a compound annual growth rate (CAGR) of 16.4%. Global customer engagement solution market growth is expected to reach $28.32 billion in 2026 in a CAGR of 12.3%.
Technological innovations are gaining prominence in customer engagement solution market trends. Major companies operating in the customer engagement solutions sector are introducing new technological innovations to strengthen their market position. For example, in May 2019, Verint Systems Inc., a US-based manufacturer of software and hardware products for customer engagement management and business intelligence, launched its customer engagement software called Verint Unified VoC . This software provides a complete view of direct, indirect, and inferred VoC from key customer interaction channels. It’s a customer engagement channel with powerful, automated analytics that provides customer engagement solutions to deliver actionable insights.
Major players in the customer engagement solution market are Aspect Software Inc., Avaya Inc., Calabrio Inc., Genesys, IBM Corporation, Microsoft Corporation, NICE Systems Ltd., Nuance Communications Inc., OpenText Corporation, Oracle Corporation, Pegasystems Inc., Pitney Bowes Inc., Salesforce Inc., SAP SE, ServiceNow Inc., SugarCRM Inc., Verint Systems Inc., Zendesk Inc., Bpmonline, Crmnext, eGain Corporation, Eptica, Freshworks Inc., Ifs -Mplsystems, and Lithium Technologies LLC .
The global customer engagement solution industry analysis is segmented into solution, services; by type of deployment on-premise, cloud; according to the size of the organization in small and medium enterprises, large enterprises; by vertical in BFSI, consumer goods and retail, telecommunication, healthcare and life sciences, automotive and transportation, media and entertainment, travel and hospitality, manufacturing, etc.
North America is largest region in the customer engagement solutions market in 2021. Asia-Pacific is expected to be the fastest growing region in the global customer engagement solutions market during the forecast period. The regions covered in the global customer engagement solutions report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The Customer Engagement Solution Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provide customer engagement solutions market overviews -customer engagement, customer engagement solutions market analysis and market size and growth forecast for the entire market, customer engagement solutions market segments and geographies, market trends of customer engagement solutions, customer engagement solutions market drivers, customer engagement solutions market restraints, top competitors revenue, profiles and share of market in over 1,000 industry reports, covering over 2,500 market segments and 60 geographies.
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