Trend Micro Leadership: Unified platforms are more than just falling vendors

A Trend Micro expo both in Taipei IT Month in December 2017. ((Solomon203, CC BY-SA 4.0via Wikimedia Commons)

Trend Micro Monday re-launched its flagship software-as-a-service (SaaS) offering as a unified security platform, Trend Micro One, making it the latest vendor to emphasize the complexity of competing console in the security operations center.

An offering refers to the “number of glass panes,” not the number of vendors integrated into the platform. It launched with introductory partners Bit Discovery, Google Cloud, Microsoft, Okta, Palo Alto Networks, ServiceNow, Slack, Qualys, Rapid7, Splunk, and Tenable. Trend Micro, for example, does not offer its own IAM or firewall products.

“We’ve been incubating for a long time and are now launching Trend Micro One because we believe you need to have a unified, comprehensive cybersecurity platform rather than trying to combine different offers from a group of different other people. You need to vacuum up as much telemetry as possible on the same platform, “Simzer, chief operating officer of Trend Micro, told SC Media.

Combining products is put together as a solution to many different problems. Vendors ’businesses develop over time-Simzer said he has seen clients use up to 350 consoles simultaneously. Overlapping services add to the cost. More glass panes require more attention. And it’s harder to evaluate complex patchwork defenses for range gaps.

Customers, Simzer says, are more interested in efficiency than cost reduction.

“Actually we’re not going into a story that we’re going to look at the 100 vendors you have and let’s see how many you don’t need,” Simzer said.

On the other hand, Simzer says, Trend Micro’s pitch to vendors is simple: access to its 25,000 enterprise customers.

The One offering is somewhere between slowly launching a new product and rebranding an old one. It was released via DevOps updates, and is fully integrated to integrate network localization in nine markets. But as of Monday, Trend Micro hasn’t been promoting the One product. Even some of its clients are in the dark about some of its expanded features, including new functionality for asset detection.

“Now we can really gas up and be more aggressive in getting the news out there, about what we’re doing and what we’re doing,” Sizmer said.

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