ValueFlow and Founder Led Investments (FLI) announced that they have entered into a capital alliance, aimed at expanding ValueFlows business in Australia and Asia Pacific.
The partnership will include an MSP offering for rapid startup programs in the Asia region, and ValueFlow has also secured FLI’s financial support to expand its partnership with ServiceNow.
The parties say the investment will enable ValueFlow to help grow its business in Asia-Pacific countries by expanding its sales, implementation, and support delivery capabilities.
ValueFlow was recently relaunched as a ServiceNow sales-led partner, with a focus on commercial and mid-markets covering A/NZ and Asia. The company says the new engagement model allows authorized partners to directly sell ServiceNow licenses and provide related implementation and support services to customers.
ValueFlow founder Dave Favelle said the company is excited to further grow its partnership and provide better and broader solutions for customers.
“ServiceNow has been a unique success story in the enterprise technology industry over the past five years, so we are very excited to deepen and expand our partnership with the company,” he said.
“We are especially looking forward to gaining FLI’s deep understanding of the Asia Pacific IT market and customer needs as we evolve our business and solutions to meet their needs.”
ServiceNow APJ VP alliances and channels ecosystem Marion Ryan said the partnership will significantly enhance customer opportunities and relationships.
“This private equity investment validates ValueFlows sustainable business model and strength in building customer relationships. We are excited to grow with our partners and enable them to meet the tremendous demand for ServiceNows platform in ANZ and Asia,” he said.
Founder Led Investments (FLI) is a private investment fund created in 2019 by Dr. Glen Richards, who is the founding Managing Director of Greencross Ltd, and founders Paul Wilson, Max White and John Lawlor.
A recent media release says that the fund’s developers are focused on working with founders in high-growth businesses. They say their goal is to invest in, mentor and support founders on their journey to expand and grow their businesses. They have a team of investors who have all successfully built companies from the start-up stage to multi-million dollar businesses across the technology, professional services and retail industries.
Technologist Max White will join the ValueFlows board as executive director, working closely with Dave Favelle and the company’s team to enhance growth operations. The company says they are actively recruiting for a range of senior roles in line with the new strategy.