Primary Comms Group is a great example of an integrated, dedicated, technology-savvy and up-to-date organization that offers a wide range of products and services for businesses that require communication services in PR, community and stakeholder, and creative advertising and branded content , with Primary Communication partner Elaine Banoub joining iTWireTV to take us on PR adventures, the Group, life lessons and more interesting please take a moment, please read!
Primary Comms Group. The company has three specialist communications agencies working under one roof – Primary Communications, PR-focused strategic communicators and advisors, Primary Engage, who are community and stakeholder engagement experts, and Primary Create, who are creative advertising and branded content specialists.
Understanding the power of communication to engage and influence, Primary Comms Group assists clients in times of trends, local and global crises, times of stability and the latest and greatest, perpetual, widespread, and exponential change.
With independence spanning the past 30+ years, Primary Comms Group is owned by a group of partners. This innovative structure ensures that clients are served directly every day by the owners of the senior consultancy, who are a team of established leaders and passionate young guns who work with clients to make great things happen.
These talented individuals are passionate about delivering results with creativity, strategic intelligence and specialist expertise, and work with corporations, businesses, government departments, not for profit organizations and consumer brands in isolation agency or as an integrated communications team formed for the purpose.
So, to learn more of the Primary Comms Group ethos, we spoke to Elaine Banoub, a partner of Primary Communication, who also spoke about clients, success stories, warnings, ways to achieve better results, mental wellness advocacy and workplace training and more.
That video interview is embedded directly below, after which is a summary of the topics we talked about, so please watch, and read on!
- I started by introducing Elaine, welcoming her to the program, and asking her to tell us the story of the Primary Comms Group, and what makes it different.
- In exploring some of the current clients, I asked Elaine to share some great things that have been achieved for and with clients over the years, and moments that stood out.
- Next, I asked Elaine if there were any warnings to share with those looking to enter the public relations business.
- We find out what Elaine would change about the industry if she could wave a magic wand and it would happen instantly.
- Elaine then shared her thoughts on the important practice of mental health and well-being, and particularly in the workplace, and what the Primary Comms Group is doing in that regard.
- Following this, I asked Elaine what else we should know about the Primary Comms Group and about herself, then Elaine shared her thoughts on the way the Primary Comms Group will evolve over the next two years , his thoughts on what the future might hold when the metaverse and AR/MR/ER glasses are as common as smartphones and tablets.
- We ended with great advice received in life, and his last message to iTWire viewers and readers, and his current and future customers and partners.
So, to learn more, please watch the video interview with Elaine Banoub above!
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