Will the new Google Cloud bet pay low code/no code this time?

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Google Cloud has a big stake in low-code and no-code software development by launching Vertex AI about a year ago. But in a new release, analysts think the internet giant may finally make a dent in this highly competitive market.

At the Applied ML Summit on Thursday, Google Cloud announced several new features in Vertex AI, including Training Reduction Server, Tabular Workflow, and Example-Based Explanations, aimed at helping customers better use machine models learning and reduce their dependence on trained experts.

“Our performance tests found a 2.5x increase in the number of ML predictions generated by Vertex AI and BigQuery in 2021, and a 25x increase in active customers for the Vertex AI Workbench over the past six months, clarified by customers managed and integrated ML platforms are critical to accelerating ML deployment in production, ”Google Cloud said in a blog post.

Google Cloud entered the low-code/no-code market in early 2020 with the acquisition of AppSheet, which was already an eight-year-old company at the time of acquisition. Despite the acquisition, Google Cloud is not yet seen as a serious competitor in the low-code/no-code market. Analysts believe Vertex could give Google Cloud another chance at making a dent in the audience for low-code/no-code software development.

“Vertex AI with a value proposition of 80 percent lower lines of code requirement compared to other platforms to train a model with custom libraries will greatly improve Google’s positioning in low code/no code space, ”said Pareekh Jain, founder of Pareekh Consulting. “Google is not yet among the top low-code/no-code platforms and this will help improve Google’s positioning.”

According to Gartner’s magic quadrant for enterprise low-code applications, the industry’s leading players include OutSystems, Mendix, Microsoft, Salesforce, and ServiceNow. Google Cloud does not feature in any of the four quadrants, according to the report, released in August last year.

Google Cloud has a tough fight in the low-code market


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