Work style reform is not only targeted at localities, but also at people – ServiceNow Japan Strategy – ZDNet Japan

ServiceNow Japan announced its business strategy in the Japanese market on June 27. Based on the content of the annual event “Knowledge 18” held in the United States in early May, we will promote measures aimed at “people”, which is often overlooked in the reform of working methods in Japan.

The company’s key message in Knowledge 18 is that “the center is the person.” The company advocates a “workplace revolution” and hopes to achieve “digital transformation of the workplace” through the user experience of employees in various departments through a platform called “Now Platform”.

Masashi Murase, president of the Japanese company, said that since its establishment in 2004, Now Platform has been the core of the company. The concept is that users can develop and collaborate on various applications on the Now platform, but when the term “cloud” itself is not known, it is not accepted by the service desk management of the market and IT departments. It is said that it eventually won users by providing a SaaS called tool function.

So far, IT Service Management (ITSM) has been the driving force of the company’s development, but now this proportion has been halved, and new services provided on the Now platform have been added, such as personnel, financial accounting, marketing and security measures. Responsible for growth. Murase said: “After a round of negotiations, since its birth, the platform concept has finally been supported. Especially in Japan, the interest in Now Platform is much higher than the various functions of SaaS.”

Although it is still not a big substitute, it is said that until around 2010, the robustness and accuracy of data is the top priority for isolated business systems, and user experience is secondary.

The pillar of business strategy in the Japanese market is “people-oriented”. Mr. Murase focused on the reform of working methods that many companies are currently facing as a management issue. He said: “Many IT solutions involve the use of mobile, chat, and cloud technology tools to work flexibly. They are important, but only have more The workplace does not reduce overtime.”

In order to achieve “necessary” work style reforms, such as reducing long working hours or making it easier to take vacations flexibly, it is necessary to use a “work style” to maximize productivity with a limited number of people. The company’s business policy is to provide a platform that can be used as a means for this purpose.

Now, the platform is regarded as a platform connecting various back-end business systems and employee users.

In the business strategy, we will implement basic measures such as expanding the partner ecosystem, developing collaborative solutions, expanding activities and user-oriented training, and strengthening the structure of the Japanese subsidiary, but Mr. Murase cited “connection” as a keyword.

For example, a partner is a combination that connects a well-established business application in Japan and the Now platform. The Now platform is responsible for the interface directly touched by employee users, and the business application is responsible for data processing and use. Efforts to share know-how and development solutions between users are expanding, and the company will support the use of Now Platform as a “supporter” here.

In addition, the major version upgrade of Now Platform will develop a roadmap, which will be implemented twice a year until at least 2020. The latest version of Kingston (Kingston) was released in January 2018, adding non-coding designable workflow designer function and integration center function, which allows collaboration tools such as Slack and Microsoft Teams to be integrated into the workflow.

The next version “London” planned to be released between July and September will be enhanced to link with Active Directory, DocuSign, Box, etc. through the integration center function, which is an ideal choice for solving the problems encountered by users using machine learning. It is said that it will be equipped with a seat intelligence function, which can propose internal candidates.

Demonstrate the approval workflow design screen. You can specify the department to approve the content, and then select the response and action from the menu, such as “Approve” and “Reject”.You can easily set up notifications via Slack