Zoom is committed to simplicity for A/NZ partners

Jacob Pereira (Zoom)

Jacob Pereira (Zoom)

Credit: Provided

Zoom is leveraging the channel opportunity in A/NZ and hopes to ‘keep things simple’ for its partners in the video communications platform ecosystem.

Speaking to Reseller Newsrecently appointed Zoom APAC head of partners Jacob Pereira said that globally, around 30 percent of Zoom’s business is through the channel, but with an “expanded portfolio”, including the launch of its partner program Zoom Up earlier in 2022, “definitely seeing growth in the channel that is critical to success.”

“We’re changing the way the hybrid environment communicates,” he said.

Zoom A/NZ channel sales manager Ashely Allen, recently promoted, added that A/NZ-specific, focus is on launching channel market opportunities by “finding and qualifying the right partner to work with and to build a successful partnership with them. .”

Channel priorities

The challenge for Zoom lies in redefining customer awareness of the brand and its expanded offerings, and communicating with the potential addressable market to drive ecosystem growth.

Pereira said the new offerings go beyond what was available at the start of the pandemic, making Zoom a household name, now “going beyond that to sell a platform.”

“That platform that we have announced to the market is called Zoom One. It’s meetings, chats, whiteboards, webinars and more packaged into one,” he said.

Zoom One aims to create seamless communication for hybrid working environments that transcends individual modes of communication.

“It’s about how different forms of communication can now be combined,” Allen added. “It’s a license for an end-user that gives them a chat function, which can escalate to a voice call, which can seamlessly escalate to a video call, which can escalate to a meeting room environment.”

According to Pereira, the fastest growing branch of the business is the Zoom Phone offering, recently reporting a milestone of 4 million users.

For Pereira, Zoom Phone provides a solution for businesses that want to drive remote, hybrid, and on-premises communications “at the same time.”

Zoom Phone, along with Zoom Rooms, is where channel partners join the picture through product monetization.

Allen noted that a big focus for Zoom is expanding and maturing its Zoom Up partner program to provide a clear route to market for partners.

Allen focuses on “really making sure our partners understand how the program works, how we align our partners with our internal sales teams, and how we work with our partners to build the demand of customers, build opportunity and identify revenue opportunities that they can do in partnership zooming around in additional services, hardware, development and more.”

“At A/NZ in particular, we look at who the partners are that we partner with and how we work with them and align with them as closely as we can”, he continued.



#Zoom #committed #simplicity #ANZ #partners #Source Link #Zoom is committed to simplicity for A/NZ partners

Leave a Comment