Adobe and ServiceNow will combine their software systems to develop applications to help customer service representatives do their jobs better. The report was reported by Reuters and has now been confirmed by two software vendors.
Both vendors believe that it is specifically used to integrate data in Adobe Experience Platform with ServiceNow’s customer service management. This allows brands to better understand customers.
The integration should also support a seamless workflow between the two platforms and further expand Adobe’s real-time customer profile. This includes richer customer data and personalization of the customer experience.
Better customer service
In addition, platform integration should provide better options for customer service. When a customer uses a brand that uses the integrated software tools of both vendors, the agent will immediately see the profile of these customers, the products they bought and how they used to seek help through the website. This enables the relevant agents to better and faster deal with the needs of these customers.
Good for both sides
According to the news agency, the cooperation that has been carried out so far should greatly help both parties. The partnership with ServiceNow is Adobe’s first foray into the field of customer service software.
Although ServiceNow has a wealth of experience in helping companies handle internal customer inquiries in a good and fast manner, it is now taking the first step through Adobe to solve the problems of customers arriving from external locations using the software. .
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