ServiceNow develops its global partner ecosystem

Using its annual knowledge 2019 conference, ServiceNow announced a new program for partners. ” ServiceNow believes that it can grow into a $10 billion company and provide our partners with the opportunity to grow with us, because we promote the digital transformation of global customers. David Parsons, Senior Vice President of ServiceNow Global Alliance and Partner Ecosystem, made comments in a statement. ” The changes announced today divide our international partner portfolio in a more intuitive way, thanks to a better distinction between the level of expertise between them and our customers. We have also established a more coherent, proactive and predictable general marketing framework. Together, ServiceNow and its partners have brought a true “multiplier effect” to our customers. We are committed to helping them accelerate their digital transformation and unleash unprecedented value for their businesses. ».

ITSM experts segment their partners according to two types of criteria: they are based on the degree of adoption of the solutions they provide, solutions related to the development and management of the services provided by their technology centers, and their maturity in entering the market.

The first aspect is determined by four main factors. The first is the number of employees who have obtained ServiceNow technical certifications from partners. The second is the specialization of partners, as evidenced by obtaining specific certifications on ServiceNow products, solutions and workflows and being recognized by the new system of “digital badges”. The success of customer partners verified by published standards is also considered, especially the multiple deployments of product lines, solutions, and workflows that meet benchmark customer satisfaction scores. Finally, qualitatively evaluate partners in terms of digital transformation, industry expertise and global scope.

According to these standards, partners will be divided into five categories: registered (of course the lowest level), expert, senior, elite and global elite.

The registration level corresponds to a new partner in the ServiceNow ecosystem that meets the minimum eligibility requirements of the program but has not yet achieved measurable results in activities or certification. Expert partners have very specialized skills in a specific area of ​​one or more ServiceNow products. To reach the elite level, you must be proficient in at least five publisher products in IT, employee experience, and customer service workflows. It also needs to be established in several geographic areas. Finally, the global elite partners meet all the criteria of the elite category by adding the following characteristics: in-depth industry expertise; digital transformation skills, especially business process reengineering and business change management skills; global scope; promise to pass within three to five years ServiceNow achieves $1 billion in revenue; management is committed to maintaining the ServiceNow pole. Check whether these conditions are met annually.

The Santa Clara company has of course created a dedicated team (from the advanced level) and set up specific plans corresponding to each level of specialization and marketing strategy. This includes providing visibility into the company’s product calendar and helping partners build technology centers and managed service products based on Now Platform and ServiceNow workflows. The new ServiceNow reference model validation process also encourages service providers to build their own products from the Now platform.

In order to better meet the specific needs of partners serving public sector customers in a highly regulated environment, the company has developed a new plan to help them seize these opportunities more effectively. Initially reserved for US partners, then it will be expanded to Europe and Asia.

It also plans to establish a new global-regional joint participation framework to improve the consistency and predictability of joint market access, a new transaction registration process, and a global concierge service center to simplify interaction with partners

Finally, a new governance model of joint market access, unified support and progressive training programs was announced, aimed at reducing training costs and speeding up certification.