In today’s experience economy, this is critical: companies whose marketing and customer service teams are data-driven and focused on customers have a clear competitive advantage. The integration uses meaningful customer data to extend Adobe’s real-time customer profile, and to achieve a seamless workflow and personalized customer experience at all touch points. In addition, through the integration of Servicenow and Adobe Experience Manager, brands can benefit from the best customer service.
“Today, the customer service team is facing an unprecedented level of customer consultation. Servicenow’s senior vice president of customer workflow, Farrell Hope, said that there is an urgent need for an end-to-end customer service solution for all channels that provides complete pictures of all customers. Together with Adobe, It enables companies and organizations to better access important customer information and enhance customer loyalty.
Lenovo’s global chief digital officer Paul Walsh said that Lenovo knows that this must be a cross-organizational effort. “We look forward to re-adjusting our marketing and customer service strategies with the help of Adobe and Servicenow, and being able to address our customers more relevantly through smart, data-driven and contextual content.”
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