Attack by ITSM market leader: ServiceNow hopes to get more from the German market

Therefore, American digital workflow experts will provide their human resources service delivery solutions, which will be effective immediately in the SAP AppCenter digital market. ServiceNow has previously promised SAP SuccessFactors to provide customers with numerous innovations in the “Now Platform New York Edition”. For example, you can now use “ServiceNow Virtual Agent” and “Now Mobile App” to access to-do items from anywhere, as well as a wider range of cross-departmental services.

According to Krause, ServiceNow in Frankfurt is not only related to the DAX giant, but also to the German medium-sized economy, which is undergoing tremendous changes during the digitalization process. “30% of our sales team has already worked with the upper middle class. This is a company with up to 20,000 employees, such as Miele or Festo. We see great opportunities for cooperation with these companies.” Recently, ServiceNow noticed internally , Germany and Japan are particularly interested in the software company’s products. They want to take advantage of this opportunity.

Also read the interview with John Donahoe, CEO of ServiceNow!

However, the German governor knows that he must remain sensitive. “Germany has its own identity. We have to prepare and implement things more precisely than other regions. Especially because we are in the cloud business. We will take this into account.”

But there are many ITSM manufacturers in Germany, and the market seems to be saturated. How does ServiceNow plan to win shares here? Krause believes that a wide range of products may be an advantage: services with workflow software range from the IT field to the personnel department and customer service management. “ITSM can no longer be separated from other service processes. When several components come into play, we differentiate ourselves from our competitors.”

The second argument is usability: “We want to make service management as accustomed as consumers of Uber, Airbnb or Amazon stores.” Last but not least, ServiceNow wants to score points through its technology: a high degree of automation Being valued by customers, Gartner saw the company’s technology platform. The “single data model” is also an advantage because it simplifies the discussion of topics such as data privacy, security, integration, and implementation.

However, if you don’t have a partner network, this will not help Germany much. As Krause said, ServiceNow is currently “developing and expanding.” Together with large IT service providers such as Accenture, Ernst & Young (EY) or Deloitte (Deloitte), they have been cooperating well with Germany internationally for many years. At the same time, a network of industrial partners will be established. “ServiceNow is set up vertically, we sell to the industry. Our sales team has also adjusted accordingly.”

At the Frankfurt internal exhibition, held in German for the first time, countless breakout sessions will be held, which will be fair to visitors’ technical interest and industry-specific details. However, in general, customer experience or use cases should be the top priority, and Krause also hopes to solve socio-political issues.

With Tijen Oranan, the founders of “Global Digital Women” may be involved. Themes such as diversity and inclusiveness should occupy correspondingly strong spaces. In addition, non-fictionalist and psychology and character trainer Steffen Kirchner (Steffen Kirchner) will convey time-tested strategies to make people and companies “significantly more successful” (more information on this program).