Crossfuze Restructures EMEA Sales Organization to Better Serve Clients, Support Growth

LONDON–(BUSINESS WIRE)–Crossfuze, a ServiceNow Elite partner, announced today the restructuring of their European sales organization in support of the rapid growth they have experienced in the region. Now in their sixth year of operations in Europe, this restructuring is a natural evolution of their business in response to growing markets, increasingly sophisticated challenges faced by their clients and the resulting increased demand for innovation on the ServiceNow platform.

Taking on the role of senior vice president EMEA is Nick McGillivray, an 18-year industry veteran who has had overall responsibility for the EMEA organization since Crossfuze first expanded into the region from the United States and Canada. While McGillivray continues to oversee the EMEA business — maintaining the unique culture, rapid growth, employee satisfaction and customer experience that has become inherent to the Crossfuze brand — this new and expanded role will see McGillivray continue to serve in global executive leadership team while playing a bigger part in how the global organization will standardize processes while leveraging the best talent and expertise from every corner of Crossfuze around the world.

“It has been rewarding and challenging to lead the EMEA business for an unprecedented number of years,” said McGillivray. “We already have a world-class team in place, deep industry experience across several segments and a wide range of clients with whom we partner on a true transformation journey. The future is bright, and I’m excited to see how we continue to adapt and benefit from the global expertise at Crossfuze.”

Moving to the role of VP of sales EMEA is Samuel Prus. Prus has been part of Crossfuze Europe since day one and has over eight years of experience in the ServiceNow ecosystem. In this new role for the organization, responsibility for sales, presales, and marketing functions will now be unified under Prus.

“As Crossfuze has grown in EMEA, so have the needs of our clients,” said Prus. “With the expanding capabilities of the ServiceNow platform, our clients expect a different kind of partnership. Technical excellence is no longer enough to ensure customer success. Crossfuze is leading the way in aligning all levels of our clients’ ServiceNow journey.”

Rounding out the restructuring is Matt Hunkin, a seasoned service management industry sales professional with several years as a top performer at ServiceNow, who has assumed the role of regional sales director. Reporting to Prus, Hunkin will be responsible for guiding and shaping the growing sales team as Crossfuze continues to make great strides in delivering long-term customer lifetime value on the ServiceNow Platform.

“The role of the salesperson has never been more important to client success at ServiceNow,” said Hunkin. “It requires knowing how to truly listen to the client’s needs, understanding their strategic goals and then connecting that to what is possible with ServiceNow. I enjoy the challenge and look forward to sharing my knowledge and experience with the team.”

About the Crossfuze

Crossfuze, a ServiceNow Elite Partner, is a four-time recipient of ServiceNow’s award for customer service excellence. With over 2,500 implementations, 20 years of business service management experience and a global reach, Crossfuze is known for providing superior service and deep knowledge that enables business and IT leaders to achieve their view of ServiceNow. For more information about Crossfuze services, visit Crossfuze.com.

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