Gustavo Sarkis Appointed as Chief Creative Officer of BBDO SF

BBDO announced today that Gustavo Sarkis will assume the role of chief creative officer of BBDO San Francisco, leading all creative work for clients such as WhatsApp, ServiceNow, Wells Fargo, and the MegaMex portfolio of brands.

An innovative and global creative leader, Gustavo brings more than 20 years of experience to the position and most recently served as CCO for Conill/Saatchi&Saatchi in their Los Angeles, Dallas and Miami locations.

Since moving to the US from Brazil 11 years ago, Gustavo has also held leadership positions at leading creative agencies such as TBWA/Chiat/Day, Crispin Porter + Bogusky, David&Goliath, and MullenLowe.

His arrival at BBDO San Francisco was a bit of a homecoming. He spent almost a decade working at Almap BBDO in Brazil alongside current BBDO North America CCO Luiz Sanches. During his tenure there, he helped the agency win Cannes “Agency of The Year” in 2010 and 2011. Sanches added, “Gustavo is a brilliant creative and talented leader. I’m so excited to have him back and BBDO writing the next chapter for San Francisco.”

Throughout his career, Gustavo’s body of work has been remarkable for true breadth and depth as well as heart and humor. He has won numerous awards at creative festivals including Cannes, The One Show, The Clios, D&AD, and London International Awards for a wide range of clients including Toyota, Volkswagen, Kia, Acura, Gatorade, Pepsi and Adidas. He is also no stranger to new business and recently won Burger King’s multicultural account.

“Gustavo is a perfect cast for BBDO San Francisco,” said BBDO San Francisco CEO Kelly Johnson. “We sit at the center of cultural disruption, product innovation, and technological innovation, and he is a proven change agent. His diverse and multicultural perspective is key to helping brands establish deeper connections with their communities and cultures.”

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