B2B marketing leaders will be recognized at October 25 for outstanding performance in marketing programs at this year’s Marketing Vision conference in October 24-26.
BOSTON and LONDON, August 24, 2022 /PRNewswire/ — Today, ITSMA, a Momentum company, announced the finalists for the 25th Annual Marketing Excellence Awards (MEA) Program.
The MEA Program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, collaborative approach to driving business growth. The awards honor marketing initiatives that have delivered outstanding performance in the four most important aspects of marketing success: customer focus, innovation, execution, and business impact.
The 2022 Marketing Excellence Award winners will be announced on October 25 during a special Awards Ceremony at the Marketing Vision Conference in Cambridge, MA
Past winners include Cisco, Dell, Deloitte, HP, KPMG, PwC, and SAP.
“In the fast-changing, ever-evolving world of B2B marketing, it’s humbling to know we’re celebrating 25 years of marketing excellence,” said Dave Munn, Chief Community Officer and President of ITSMA. “This year, our submissions show how far marketing has come in the last quarter century. We have an evolution from the role of marketing to a strategic growth driver for business. It’s an exciting time to become a B2B marketer.”
The finalists for the 2022 Marketing Excellence Awards are:
- Advancing the Digital Transformation of Marketing: Persistent Systems, Ricoh North America, Salesforce, Tata Communications
- Sales Collaboration: Salesforce, Tata Communications, Tata Consultancy Services, Verizon, VMware
- Deepening Engagement Through Thought Leadership: Broadridge Financial Solutions, NTT DATA, ServiceNow, Tata Communications, Tech Mahindra
- Embedding ABM Programs: Hexaware Technologies, IBM, Microsoft, Persistent Systems, ServiceNow
- ABM Campaign Optimization: Ericsson, Google Cloud, NetApp, O2 Business, Salesforce
- Brand Strengthening and Differentiation: Accenture, Avanade, Infosys, Infosys, Kyndryl, Red Hat
“I was impressed by how comprehensive the programs were submitted. We see marketing addressing strategic growth challenges as well as current issues such as how to address skill gaps in their own marketing organization to help that will drive business growth,” Munn said.
An international panel of marketing executives and experts will select category winners, who will be announced at the Marketing Excellence Awards Ceremony in October 25th during the annual Marketing Vision Conference, taking place October 24-26 at the Kimpton Marlowe Hotel in Cambridge, MA.
For more information about our 2022 Marketing Vision Conference, please visit: https://www.itsma.com/marketing-vision-2022-is-back-and-better-than-ever/
About ITSMA
For more than 26 years, ITSMA has led the way in defining, developing and inspiring B2B marketing excellence. Our members can access ITSMA content, tools and events through our community, The Growth Hub.
A Momentum group company, we are part of a unique offering of research, consulting and learning services to support your growth journey.
Learn more at www.itsma.com
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Contact:
Alex Koenig
Momentum
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SOURCE ITSMA