Salesforce Dreamforce 2021 will be held this week in multiple locations around the world as virtual events and face-to-face meetings (by invitation only). So, what are the benefits for Salesforce partners and customers around the world? The short answer involves workflow automation, data protection, network security, mergers and acquisitions, etc.
Follow this live blog from now until September 24 for continuous updates. So far, this is a retrospective of Dreamforce 2021…
1. Salesforce Robotic Process Automation (RPA): Salesforce acquired Servicetrace in August 2021. The transaction incorporates robotic process automation (RPA) and workflow automation software into the Salesforce cloud strategy. Partners and end customers get new methods for automated IT service management (ITSM), security operations, sales, marketing, and other tasks. This effort puts Salesforce in competition with ServiceNow, Automation Anywhere, UiPath, and other companies in the RPA space. It is safe to expect a strategy update at the meeting.
2. Salesforce data protection and network security: OwnBackup will shine in this conference. The cloud backup, disaster recovery (BDR) and data protection software company raised $240 million in August 2021. Major investors include Salesforce Ventures and Insight Partners, which is becoming a major investor in cloud backup. What’s next? OwnBackup acquired RevCult in early September 2021. The transaction further integrates BDR, data protection and network security services with a focus on SaaS. Watch more OwnBackup details at the event.
3. RMM, ITSM and network security software: Tanium and Salesforce launched IT Service Center in March 2021, which is a combined platform that supports ITSM (IT Service Management), RMM (Remote Monitoring and Management) and network security functions. Possible efforts:
- Compete Salesforce with ServiceNow’s ITSM capabilities; and
- Lay the foundation for PSA (Professional Service Automation), RMM, Help Desk, and CRM functions to coexist on the Salesforce cloud platform. (Yes, many companies offer PSAs designed specifically for Salesforce’s cloud.)
We will focus on more Tanium actions in the event.
4. Salesforce partner mergers and acquisitions (M&A) transactions: Meetings usually provide fertile ground for mergers, acquisitions, and investment discussions. M&A activities between Salesforce partners were very active before the event. As IT consulting firms, cloud integrators, and ISVs seek to complete mergers and acquisitions before Congress determines the potential increase in capital gains in the U.S. tax law, things may become even hotter. As of 2021, the main buyers and investors in the Salesforce ecosystem include:
Who is next on the list? stay tuned…
5. Salesforce acquisition and cloud expansion: Salesforce acquisitions, such as Heroku, Mulesoft, and Tableau, usually appear in this event. We will pay close attention to how the company further integrates these acquired technologies while expanding its overall Salesforce cloud strategy.
6. Have news to share? Send your Dreamforce 2021 news and observations to [email protected]. We will keep the inbound tips in mind for potential updates to this blog.
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