ServiceNow hopes to commit to the qualification certification of its Brazilian channel throughout 2018.
The company currently has about 30 partners, and its goal is not to increase this number, but to focus on specializing the names that have already collaborated with the brand.
In March 2018, Organize, headquartered in Sao Paulo, became the first Latin American partner to join the U.S. Multinational Corporation Channel Program Silver Level. The group has approximately 20 companies worldwide.
A month ago, Stefanini obtained the ServiceNow Bronze certification and joined ProV. ProV is an American company that cooperates with partners such as IFS, ServiceNow and SugarCRM, and opened in Brazil in 2017.
ServiceNow also has large global partners in the country, such as Accenture, Deloitte and IBM.
Katia Ortiz said: “Today, we want to help our partners develop and see that this is happening because they have achieved growth in the number of projects, depth and breadth of work, which has also led to an increase in channel teams.”, Country/Region Manager for ServiceNow, Brazil.
The channel should also reflect the company’s strategy to expand its image, because the company is still very focused on the IT management system (ITSM) field to understand it more comprehensively, which is also part of the performance in Latin America.
The company is now seeking to use the platform for the management of departmental services, such as human resources, security, and customer service.
“We started with a highly technical audience, and this situation is changing. In Latin America, we are also seeing more and more customers using the platform for projects outside of the IT field,” ServiceNow Latin America Sales Vice President Noam Bizman said.
He claimed that the Latin market has reached the level of other parts of the world in terms of adopting the ServiceNow platform for areas other than IT.
“The ITSM project accounted for 100% of the company’s total revenue a few years ago. Since then, this proportion has dropped to 80%, 74% or even 70%. It is expected that Latin America will follow this approach, but the transition will be even faster,” Bizman added .
In Brazil, the IT field is the gateway to projects, which can be expanded among customers.
“In Brazil, there are several examples of companies starting to use ServiceNow solutions for IT or procurement, and then after understanding that the platform solves problems such as bureaucracy, paper use, email exchange, spreadsheets and other unstructured processes, it starts Bring the platform to other departments, such as marketing, law, and other departments. KatiaOrtiz reports that our customers in the country have used ServiceNow to provide services in 19 regions.
The company’s customers in Brazil include Azul Linhas Aéreas, Gerdau, OBoticário and Leroy Merlin.
ServiceNow was founded in 2004 and had revenue of $1.9 billion as of the end of 2017, an increase of 39% over the previous year.
*At the invitation of ServiceNow, Júlia Merker reported on Knowledge18 in Las Vegas.
#ServiceNow #Brazil #qualify #channel #News
More from Source