Santa Clara, California-((Business line)-ServiceNow (NYSE:NOW), a leading digital workflow company, which makes work better and more suitable for people to work, announced today that it has hired industry veteran Vanessa Smith as the senior vice president of global marketing. In this newly created position, Smith will oversee the company’s global listing strategy, focusing on maximizing success and shortening the time to value for ServiceNow customers. She will report to Chief Revenue Officer Kevin Haverty.
Smith’s appointment expands the evolution of ServiceNow’s announcement of its listing function in July to drive deeper customer success and continue to build an excellent partner ecosystem, as ServiceNow’s revenue will grow to $10 billion or more.
“Serving our customers and ensuring their success in the entire digital transformation process is ServiceNow’s top priority. “ServiceNow Chief Revenue Officer Kevin Haverty said.”Vanessa Smith has spent most of her career focused on driving customer success, and I can’t imagine that as ServiceNow sets its sights on future growth, better leaders will take on this vital New role. ”
As the head of ServiceNow’s global marketing department, Smith will lead the company to adopt a unified approach throughout the relationship life cycle to attract customers. Her scope of work includes the top customer program for ServiceNow’s largest customers and the Inspire program, which provides ServiceNow customers with digital transformation strategies and resources. Smith will also oversee ServiceNow’s value management plan, “Now Value” and industry solutions teams, which integrate sales, marketing, and products to unlock innovation and provide outstanding customer results.
“Gone are the days of years of technology implementation cycles. For many companies in today’s environment, innovation and digital transformation are the way to survive, and they hope that software investment can quickly realize value,” said Vanessa Smith, Senior Vice President of ServiceNow Global Positioning. Market.The core of ServiceNow is to understand this reality, which is why it is committed to providing exquisite solutions and industry-related results to realize the value promise for customers. I am extremely excited to be a member of ServiceNow and help further drive the success of our customers. ”
Smith is a 16-year SAP veteran and recently led SAP’s SAP SuccessFactors business line in North America. She is mainly responsible for driving customer success, responsible for SuccessFactors North America’s sales and listing strategy, and overseeing core business, including pipeline development, demand management and revenue growth. Prior to this, she served as the regional vice president of SAP Strategic Customer Program, responsible for identifying and promoting technology-based multi-year strategic cooperation to help organizations simplify operations and innovate to succeed in the digital age. Prior to this, she held various leadership positions in the SAP industry value engineering organization. Smith has a bachelor’s degree in commerce from the University of Virginia and an MBA from the University of Maryland.
About ServiceNow
ServiceNow (NYSE: NOW) is creating the world of work and making people work better. Our cloud-based platform and solutions provide digital workflows that create great experiences and release productivity for employees and businesses. For more information, please visit: www.servicenow.com.
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