ServiceNow, how to bring innovation to enterprises

ServiceNow,

Filippo Giannelli, ServiceNow Italy Regional Manager

With agility, flexibility, and collaboration with customers and partners, the company will achieve growth in 2020. It is expected to release two new major versions this year and will continue to focus on the digital transformation of the enterprise.

resistanceSubscription revenue increased by 32% year-on-year, and employees increased from approximately 11,100 at the beginning of 2020 to more than 13,000 at the end of December.These are some winning numbers worldwide Serve immediatelyThe company is headquartered in Santa Clara, California, and is replicating these trends in Italy in terms of performance and employee growth.

“It is our mission to make people work better in their work environment”-he explained Filippo Giannelli, ServiceNow Italy Manager“And in private life, through smartphones and tablets, we are used to satisfying all kinds of needs, from ordering meals to booking taxis or checking our bank accounts. When entering a work environment equipped with an outdated system, it all seems almost Disappeared.

What we want is to let the business system keep pace with the times and integrate all innovative elements, such as artificial intelligence and automation, into the business process. Companies have invested a lot of money in human resource systems, ERP systems, customer service and CRM systems, but they often need digital transformation to improve work processes. As a process coordinator, our platform can meet these needs. Thanks to a single platform, we hope that users can understand the process from start to finish, understand the inefficiencies, and intervene in a flexible way within a short period of time to redesign and optimize the process itself.”

Giannelli said that the development of ServiceNow and its platform stems from an accurate strategy: «We do not grow through acquisitions, but focus on acquiring small companies with innovative ideas in the field of artificial intelligence or other specific fields and incorporate them into our platform. . The latest acquisition in this direction is the acquisition of Element AI, a company specializing in artificial intelligence. For more than ten years, this model has allowed us to grow by approximately 30% every year ».

Promote change

The pandemic has changed the rules of the game, at the work level, even in Italy. «When an emergency occurs-Giannelli said-we release a completely free application that enables the company to communicate with employees and carry out self-reporting activities. Later, we provided paid solutions to promote safe return to work, promote shifts, environmental sanitation, and meet other needs. The third step saw the enhancement of work space service delivery solutions to better organize the work space, understand who is in the office and who is not, manage absences, and ensure social distancing.”

Research recently commissioned by ServiceNow to IDC shows that there is a correlation between organizational agility and business performance, and ServiceNow is also trying to promote this correlation.

“Our goal is to be a true partner in the community and bring innovation”-Giannelli explains. «We are interested in the ability to use technology to encourage changes as directly and intuitively as possible. During the pandemic, some departments considered structural depression took innovative measures to provide services to citizens, employees, and customers. They must embrace change and flexibility in order to be different and realize the digital transformation process planned for several years in just a few months». ServiceNow helped implement these changes.

More and more advanced quotes

For the future, ServiceNow is planning further development. “The speed of providing our solutions is still an important factor”-Giannelli said. “This year we plan to release two major versions, one is scheduled to be released in March, called Quebec, and the other is scheduled to be released in the fall, called Rome.

We will continue to invest in multi-channel and omni-channel user experience themes and easy-to-use applications. We will continue to believe that the speed of innovation lies in the cloud model, such as SaaS (software as a service), which is a globally recognized trend, but most importantly, we will continue to focus on our platform as a differentiating element to enhance it globally Experience gained with customers.

Our CEO Bill McDermott has worked at ServiceNow for a little over a year, and after long-term work experience at SAP, pointed out that during this period, five months equals five years. We particularly appreciate his experience and initiative in helping to position ServiceNow as an effective interlocutor for companies not only at the IT level but also at the business level».

The concept of community and ecosystem will remain basic. “According to analysts, the failure rate of digital transformation projects is usually high”-Giannelli points out. “However, according to our experience, when a project has an ecosystem behind it, a community of suppliers, customers, and partners who pool their successful experiences to create specific best practices, the bankruptcy rate will be significantly higher. Reduction. ServiceNow will also continue to work to reduce inequality between people, as evidenced by the company’s $100 million fund in the United States to support the black community».


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