ServiceNow Invests In Data Privacy Unicorn BigID

ServiceNow has invested in BigID, a data intelligence platform that helps customers improve privacy, security, and governance. The financial terms of the investment were not disclosed.

BigID in April 2021 raised $ 100 million in Series D funding at a $ 1.25 billion valuation – essentially putting the company’s unicorn territory. In addition to ServiceNow, BigID investors include Comcast, Hewlett Packard Enterprise (HPE), Salesforce, SAP and Splunk.

ServiceNow and BigID have been in partnership since before the investment. Take a good look, and both businesses strive to work closely with large IT consulting firms. In the case of BigID, the partner lineup includes Capgemini, Cognizant, Deloitte, Ernst & Young (EY), Infosys, KPMG, PriceWaterhouseCoopers, Slalom and Wipro. The company also has relationships with MSSPs and security solution providers – such as Optiv.

We are investigating whether there are potential cases of BigID use for MSPs offering ServiceNow capabilities to customers.

ServiceNow Invests In BigID: Executive Perspectives

In a prepared statement about the BigID relationship, Vasant BalasubramanianVP and GM of the risk business unit at ServiceNow, said:

“Business leaders have embraced digital innovation and now understand the key role of data and associated risks in digital innovation. Our investment in BigID reflects our commitment to helping customers fully to navigate risk to maintain stability as work flows throughout the enterprise. ”

Added Dimitri SirotaCEO and co-founder of BigID:

“We are excited to continue working with ServiceNow as we change the landscape of data management. Working with ServiceNow makes sense; we are deeply aligned with our mission to make the world of data better for our customers – while bringing innovation and automation to their entire data landscape. ”

Additional ServiceNow and BigID Moves

Meanwhile, ServiceNow remained active in the face of M&A. For example, the company acquired DotWalk in late 2021. That step is designed to help MSPs and IT professionals automate upgrades and testing of ServiceNow applications.

Additional ServiceNow acquisitions to keep in mind include:

  • August 2021: Company performance database Swarm64.
  • May 2021: Lightstep to marry ITSM and application performance monitoring (APM).
  • March 2021: Intellibot for robotic process automation (RPA).
  • November 2020: Element AI to mix artificial intelligence (AI) with automated workflows.
  • January 2020: Passage AI, a conversational artificial intelligence company that will power automated chatbots.

As for BigID, the company is taking steps to make its software more ubiquitous and easier to use. For example, BigID launched in January 2022, a privacy on-demand solution that “makes it easy for marketers and privacy professionals to manage the data rights and preferences in their current tech stack,” says company.

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