Thirdera, a ServiceNow partner in Leesburg, Virginia, acquired a UX/UI design agency and established a digital consulting business unit.
The acquisition of Appoxio, a UX/UI design agency focused on ServiceNow, marks the fifth acquisition of Thirdera since its establishment in February 2021. At that time, Thirdera merged regional ServiceNow partners Evergreen Systems, Cerna Solutions, and Novo/Scale into one company. In May, Thirdera acquired Service Line Solutions, a partner of ServiceNow in Australia.
Thirdera CEO Jason Wojahn said that the addition of Appoxio will help customers improve their work processes. The company is headquartered in Calgary, Alberta.
In the ServiceNow environment, workflows automate multi-step business processes. The version of ServiceNow released in Quebec earlier this year added a process optimization function, allowing partners to analyze the processes under the business workflow.
Wojahn points out that the improved workflow starts with designing intuitive and efficient experiences for customers. This is where Thirdera Digital comes in. The business unit will house 40 UX/UI employees of Appoxio and approximately 30 to 40 Thirdera employees who specialize in UX/UI or have skills in the field.
Wojahn said that improving the customer experience can drive greater adoption and participation by ServiceNow customers, resulting in a better return on investment for workflows that organizations use SaaS products to build.
Thirdera plans to expand its digital design skills from North America to Asia Pacific and Europe. “We will extend these digital capabilities to every region we are in,” Wojahn said.
While Thirdera continues its acquisition strategy, it is also growing organically. Wojahn said the company has hired more than 150 employees in the past 100 days, and the number of employees has increased to more than 465. The consulting company employed 120 employees when it was founded.
Buyers have been keen to buy cloud professional services companies in 2021, and the demand for ServiceNow experts and Salesforce ecosystem partners is particularly strong.
Dell channel sales soared in the second quarter
Dell Technologies said that channel revenue for the second fiscal quarter ending July 2021 increased by 45% year-on-year, higher than the 14% in the first quarter.
Cheryl Cook
Dell’s client technology business line, including personal computers, laptops and peripherals, contributed to channel expansion, an increase of 84% year-on-year. Cheryl Cook, Dell Technologies’ senior vice president of global channel marketing, said that Dell’s so-called “anywhere” economy presents huge opportunities for customers’ businesses.
Cook also pointed out that cross-selling is an ongoing opportunity for Dell’s channel partners. Since merging with EMC in 2016, Dell has been encouraging partners to take advantage of its broader product portfolio.
Cook said that partners who cross-sell Dell products usually benefit from higher revenue expansion. Cook pointed out that the revenue growth of channel companies that sell Dell’s client, server, and storage business lines is 8 times that of partners that sell two business lines, and 39 times that of partners that sell one business line.
People Tech Group launches UiPath RPA practice
People Tech Group, an IT service provider based in Redmond, Washington, has partnered with software provider UiPath to launch a robotic process automation (RPA) business.
The organization is called UiPath Automation Practice and plans to add up to 1,000 RPA experts in the next three years. The practice will focus on vertical markets such as automotive, higher education, healthcare and life sciences, and government.
“We are betting that UiPath’s… platform will promote managed services and solutions to quickly track our customers’ digital transformation plans,” People’s Technology Group said in a statement. People Tech Group provides digital transformation, enterprise applications and cloud services, and other products.
UiPath works with more than 4,700 partners, including global system integrators such as Accenture and Ernst & Young, and domestic partners such as People Tech Group. In recent years, alliances between RPA software vendors and channel partners have developed rapidly.
The Benelux Economic Union becomes the M&A portal for U.S. IT service companies
Traditionally, the UK has provided an M&A portal for US IT service companies seeking to expand in Europe.
Research by Cap Expand Partners, a Belgian financial consulting company, shows that some of the acquisition activities are shifting to the three countries of the Benelux, namely Belgium, the Netherlands and Luxembourg. According to data from Cap Expand Partners, the number of IT service transactions from the United States to the Benelux Union doubled in the first half of 2021 compared to the first half of 2020.
The company reported that in the same period, the number of U.S.-U.K. transactions fell by a third. Sergio van Luijk, managing director of Cap Expand Partners, said that this model will continue until the second half of 2021.
van Luijk said that the shift in cross-border transactions may have originated from Brexit. The UK left the EU trade bloc on January 31, 2020. The Benelux countries are member states of the European Union.
Channel plan launch and update
- Nutanix launched a distribution program in its broader Elevate Partner Program that it launched a year ago. Christian Alvarez, Nutanix’s senior vice president of global channel sales, said that the hierarchical structure of the distribution plan is suitable for different types of distributors. Alvarez said these categories include primary distributors, secondary distributors, multinational distributors, and distributors who provide training or help partners with quotations and business development. Nutanix’s North American distributors include Arrow, Ingram Micro and TD Synnex. North American public sector distributors include Carahsoft and ImmixGroup.
- Cockroach Labs, a SQL database company based in New York, will add VAR and system integrators to its partner ecosystem plan. Jen Murphy, channel director of Cockroach Labs, said that the company has soft-launched the distributor portion of the program and plans to launch the entire program in early 2022. At launch, Cockroach Labs plans to provide distributors and system integrators with marketing materials, as well as a structure that facilitates collaboration between the company’s field sales staff and partners. The company makes CockroachDB, a cloud-native distributed SQL database.
- Nobl9, based in Waltham, Massachusetts, is a provider of service-level target platforms, and it has launched a channel program for system integrators and solution providers. The company’s initial partners include Accenture and Isos Technology.
Customer Project
- NWN Carousel and Cisco are providing cloud communications infrastructure for Laver Cup, a tennis tournament to be held in Boston from September 24th to 26th. The project involves the transfer of live news reports to a remote media event, which uses Cisco Webex for unified communications. NWN Carousel is a cloud communications service provider based in Waltham, Massachusetts.
- SADA, a business and technology consulting company based in Los Angeles, has expanded the use of Google Cloud by online event planning company Evite. In addition to Google Cloud Platform, Evite also uses Google Analytics, Google Optimize and Google Workspace. In addition, according to SADA, the company has begun to use the machine learning capabilities of Google Cloud.
- UK fiber to the home provider Upp has partnered with Poland’s Salesforce partner Enxoo to provide a cloud-based business support system. Enxoo focuses on providing digital transformation products for the telecommunications industry.
Other news
- Chicago-based digital consulting company West Monroe acquired Verys, a product engineering services company. Verys is good at building software, hiring engineers, UX designers, DevOps experts and project managers. According to West Monroe, the transaction will be the first in a series of planned acquisitions in the product engineering area.
- Upstack, an online platform that sells cloud services through sales agents, has acquired two consulting companies. Idea Communications Group Inc. is located in Colorado and provides network and IT consulting services, focusing on medium and large enterprises. MOC4 Consulting LLC is located in California and is a technology consulting company specializing in security networks.
- According to a survey conducted by Enterprise Strategy Group (ESG), a division of TechTarget, most AWS partners view cloud provider certification programs as a source of competitive advantage. More than 90% of the partner organizations surveyed stated that their employees’ participation in AWS training and certification “puts their company in a better competitive position to succeed in the next three to five years.” AWS commissioned ESG to conduct the study . ESG surveyed more than 750 AWS partners.
- Lemongrass is an MSP that specializes in migrating SAP customers to the cloud and has won Microsoft’s gold medal capability. The Atlanta company said it expanded its services to Microsoft’s cloud based on customer needs and software vendors’ investment in SAP customers.
- Codeless Platforms is a business process automation supplier based in Poole, UK. It cooperates with the Swiss company VIS Consulting AG to provide consulting, implementation and support services.
- KnowledgeLake, a St. Louis company focused on document processing, added DataBank to its list of partner programs. DataBank under the Kyocera Group provides process improvement services.
- NinjaRMM, a remote monitoring and management software provider, has launched Ninja Ticketing, a ticketing system integrated with the company’s RMM platform.
Administrative appointment
- Science Applications International Corp., a technology integrator based in Reston, Virginia, has hired Kevin Brown as its chief information security officer. Brown served as the vice president and chief information security officer of Boston Scientific, a medical device manufacturer.
- Anexinet Corp, a Philadelphia-based digital business solutions provider, appointed Steve Johnson as president and Matt Merriman as executive vice president of service and delivery. Johnson was previously the managing partner of Mill Point Capital, which owns Anexinet. Merriman joined the company through Anexient’s acquisition of Light Networks, where he served as vice president of operations.
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