The secret to helping CX leaders create loyal customers: convenience

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For a long time, creating satisfied customers and retaining customers has been the primary goal of customer service organizations. However, the dynamics affecting customer loyalty have changed. Today’s customers expect every service interaction with the company to be very convenient.

Leading service and customer experience leaders have adapted to this change. They maintain a top-notch retention rate while continuously increasing customer spending and driving continuous business growth.

What is their secret? Watch this webinar with Aberdeen Vice President and Principal Analyst Omer Minkara and ServiceNow Product Marketing Director Paul Selby to learn about:

  • Focus on how management convenience affects customer loyalty
  • How the best performers change their organizational culture
  • First-class steps make every interaction more convenient
  • Points in real life


In-depth understanding of customer service technology

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