ServiceNow reported earlier in the year for its fourth-quarter financial results that total revenue grew 30% year-on-year. But according to ServiceNow Asia Pacific and Japan president Mitch Young, the growth rate in the Asia Pacific region and Japan is faster than that.
“We are the fastest growing geography in ServiceNow in the world,” he told ZDNet.
Despite the fastest growth, geography still represents approximately 10% of ServiceNow’s global business. Young is optimistic, however, that this number will change quickly, detailing the company’s growth plans for the year will be targeted at “helping to create bigger, more business, interactions. on the kind of change ”.
He went on to explain that the region’s growth so far has been fueled by companies, particularly those in the banking, public sector, telco, media, and manufacturing sectors, who have turned to ServiceNow in the “engagement layer, so much so in CRM. , big data and analysis, sales, [and] omni-channel “.
The goal now is to get more customers “integrating more capabilities across the platform with zero technical debt”, Young said.
“ServiceNow customers often start with one dimension, whether it’s about IT service, IT operations, but what they quickly see is that I can solve my HR onboarding challenges, I can solve how I will do case management, I can solve how we do customer service or field service management, all on one platform, ”he said.
“So, part of our growth strategy is how we can help businesses consume ServiceNow more extensively.”
One customer that has worked this way is Officeworks, according to Young. He said the office supplies retailer uses the company’s flagship Now platform as a “one-stop shop” to help employees “consume services, be it IT, HR, legal facilities, as far as you are in an Officeworks store, they are We use our natural language ability to better ask any questions they may need as an Officeworks employee “.
Aside from focusing on growth opportunities, the digital workflow platform provider has also been an advocate for growing Australia’s tech talent pool through initiatives such as a traineeship program it runs with TAFE NSW, which is set to expand this year to include ACT. Currently, approximately 15% of ServiceNow’s global support is provided from Sydney.
“We see ANZ and Asia Pacific, specifically markets like India as well, as a great source of talent for us to apply for geographically and globally,” Young said.