ValueFlow and Founder Led Investments enter capital alliance

COMPANY NEWS: Sydney-based technology company ValueFlow and investment group Founder Led Investments have entered into a capital alliance to expand ValueFlow’s business in Australia and Asia Pacific, including an MSP offering for rapid initiation of programs in the Asian region.

ValueFlow has secured the financial backing of Founder Led Investments (FLI’s) to expand its partnership with ServiceNow. The investment will enable ValueFlow to rapidly grow its business in Asia-Pacific countries by expanding its sales, execution and delivery capabilities.

“ServiceNow has been a unique success story in the enterprise technology industry over the past five years, so we are very excited to deepen and expand our partnership with the company,” said ValueFlow founder Dave Favelle.

“We look forward to drawing on FLI’s deep understanding of the Asia Pacific IT market and customer needs as we transform our business and solutions to meet their needs.”

ValueFlow has relaunched as a ServiceNow sales-led partner, focusing on commercial and mid-markets covering ANZ and Asia. This engagement model enables authorized partners to sell ServiceNow licenses directly and provide related implementation and support services to customers.

ValueFlow provides digital transformation and ServiceNow-specific implementation, training and support services to a wide range of business and government customers including a managed services ready-to-run out-of-the-box range of a solution that will provide quick start solution sets for ServiceNow’s growing business in Asia.

“This private equity investment validates ValueFlow’s sustainable business model and strength in building customer relationships. We are excited to grow with our partners and enable them to meet the tremendous demand for the ServiceNow platform in ANZ and Asia,” said ServiceNow APJ vice president of alliances and channels ecosystem Marion Ryan.

The FLI team is dedicated to working with founders in high-growth businesses. It aims to invest, mentor and support founders on their journey to expand and grow their businesses. Its team of investors has successfully built companies from start-up stage to multi-million dollar enterprises across the technology, professional services and retail industries.

FLI is a private investment fund created in 2019 by partners Dr Glen Richards, who is the founding managing director of Greencross and has been a panellist on the Shark Tank TV show; Paul Wilson, the founder and managing director of Petbarn; technology industry pioneer Max White; and John Lawlor, a CFO with an extensive business and military background.


FLI co-founder Max White

White founded Data#3 and Extend Technologies, which expanded significantly into Australia, New Zealand and Asia as a SAP channel partner before being acquired by NTT Data. White continued to grow the business as CEO of NTT Data Business Solutions for Asia Pacific which included expanding the country coverage model for SAP through organic and acquisition in most countries across the Asia region.

White will join ValueFlow’s board as executive director, working closely with Dave Favelle and the company’s expert team. The company is actively recruiting for a range of senior roles in line with its new strategy.

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Founder Leads Investments

About ValueFlow

Founded in 2012, ValueFlow has grown to become one of the leading Elite ServiceNow Partners in Australia. By leveraging the capabilities of the NOW platform, ValueFlow has helped many organizations accelerate their digital transformation to deliver tangible business benefits.

About Founder Led Investments

Founder Led Investments – An investment team dedicated to working with founders in high-growth businesses. It aims to invest, mentor and support founders on their journey to expand and grow their businesses.

From pre-seed ventures to more mature businesses – it works closely with entrepreneurs, founders and their people to grow their companies with a disciplined and competitive marketplace framework.

Its team is experienced across and focused on specialty and FMCG, healthcare, professional services, food and agriculture, and information technology.


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