ServiceNow presented its new strategy for its global partner ecosystem at its annual user conference. Goal: Speed up the customer journey through digital transformation.
Last week, professionals from all over the world gathered in the American desert of Nevada to participate in the annual Knowledge19 conference of IT service provider ServiceNow. In Las Vegas, the company introduced how to update its partner strategy with a new plan, and how to segment designated partners into multiple market segments in order to provide their customers with unique opportunities.
ServiceNow classifies partner companies into one of five categories based on their capabilities, capabilities, customer success rates, and skills.From Registered partner To Global elite partners ServiceNow should be able to divide options related to the positioning and differentiation of their respective partners.
“We believe that ServiceNow can become a $10 billion company. While we support global customers through digitalization, we enable our global partner ecosystem to grow with us,” ServiceNow Global Alliance and Channel Ecosystem Senior Deputy President David M. Parsons said. “The announced changes will more intuitively segment our global partner product portfolio and better differentiate our partners’ and customers’ proprietary technologies. We have also implemented more consistent, proactive and predictable joint market entry Framework. We help you accelerate your digital transformation and realize unparalleled business value.”
For service management experts, Knowledge19 is the largest event in the world.
Cover image: ServiceNow
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