In 2014, the fund invested $1 million in Appsee, and its return on exit was almost three times that of the latter.
- ServiceNow, an IT automation service provider in the United States, purchased the Israeli company Appsee. It provides customers with a platform of the same name for collecting data about user behavior in applications. The transaction amount was not disclosed.
- ServiceNow purchased the intellectual property rights of the project, and the main employees of Appsee will also be transferred to the company. At the same time, the transaction did not affect Appsee customers, the company needs to complete the business within 12 months.
- ServiceNow can take advantage of Appsee’s capabilities in its Now platform, which allows you to build business applications. The company said this will help customers improve the interface based on user input.
- In 2014, Russian venture capital fund Flint Capital became an investor in Appsee. Then, the company invested $1 million in the project, and after a deal with ServiceNow, the funds received by the fund almost tripled.
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