The era of sporting goods giant Nike is coming: long-term CEO Mark Parker announces his resignation. The 64-year-old employee will withdraw from the top position on January 13, 2020, because Adidas, which competes with Adidas, was announced on Tuesday after the US market was closed. John Donahoe (John Donahoe) was selected as his successor, he is currently the operator of the software company ServiceNow, who has served as the head of the online trading platform Ebay for many years. Since 2014, Donahoe has been a member of Nike’s board of directors.
Parker, who has served as chief executive officer since 2006, will continue to serve as executive chairman of the Nike board. During his tenure as Nike’s boss, he reached a financial milestone-over the years, the sales figures and stock price of the American sporting goods giant have been growing. Nike’s recent market value is close to 150 billion U.S. dollars, making its German rival Adidas seem small, and the US group’s sales are also far ahead.
Nike hopes to strengthen technical capabilities with its new boss
Taking into account the strategy of the sporting goods giant, Parker transferred the management of Nike to technical expert Donahoe (Donahoe), who ran the online auction house Ebay for 7 years and then the cloud provider ServiceNow for 5 years. Nike not only wants to strengthen its online activities, but also wants to enhance its technical capabilities to get closer to its customers through the services provided by its sports and lifestyle. Big data should help Nike understand customer needs faster and better. Donahoe will assume the position of Nike in mid-January. Parker still serves as executive chairman.
Parker’s record is damaged by sexism and the Oregon project
Numerous negative news also offset Parker’s commercial success, which puts Parker under pressure. Allegations of sex discrimination and reports of alleged discrimination by the company circulated everywhere. In all parts of Nike, Parker tried to create a progressive image-for example, using NFL rebel Colin Kaepernick as an advertising medium, before an American football game during the National Anthem. Kneel down to protest against the oppression of the blacks.
Recently, there has been a scandal surrounding Nike’s controversial training center Oregon project, the owner of the center Alberto Salazar (Alberto Salazar) was banned for violating anti-doping regulations. According to e-mails and documents cited by the American media, it is reported that the track coach Salazar has repeatedly notified Parker of the testosterone experiment. This incident also caused criticism from the Nike boss, who ended the Oregon project, but Salazar expressed support.
Parker is his 64th birthday on Monday, and he is a Nike veteran. He was hired as the first sports shoe designer in 1979. The successful “Nike Air” sneakers are also credited to him. In recent years, like Adidas, he has been committed to making more profitable sales through the Internet and emerging markets such as China.
In 2018, online sales increased by 35%, and by 2023, Nike hopes to earn every three dollars in revenue from direct sales to customers. During Parker’s tenure, Nike’s stock price rose nine times. However, recently people have raised questions about his goal of increasing sales to $50 billion.
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