New plan to help partners with ServiceNow

ServiceNow, the number one company in the field of innovation by Forbes in 2018, announced the transformation and transformation of its global partner ecosystem strategy and the launch of a new plan for the ServiceNow global partner community to accelerate the company’s development and provide customers with greater value. These plans are featured at the annual ServiceNow User Conference Knowledge 2019, highlighting ServiceNow’s commitment to developing a world-class partner ecosystem and achieving digital transformation to make people work better.

“ServiceNow believes that by creating important opportunities for our global partner ecosystem to grow with us and helping to achieve digital transformation for global customers, it can become a $10 billion company,” said David, Senior Vice President, ServiceNow Global Alliance M. Parsons said and Ecosystem Channel. “The changes announced today more intuitively segment our global partner portfolio and better differentiate the knowledge levels of our partners and customers. We are also implementing a more consistent, proactive and predictable joint listing participation framework Together, ServiceNow and its partners have brought a true “power multiplier” to our customers. We are committed to helping customers accelerate their digital transformation journey and achieve unprecedented business value.”

We are committed to helping customers accelerate their digital transformation journey and realize unprecedented business value

Highlights of ServiceNow’s global partner ecosystem strategy and partner program include:

New method of global partner segmentation
ServiceNow has established a new global partner segmentation method to recognize the expertise of partners throughout the ecosystem. This will increase the opportunities for partners to differentiate and position their services for mutual customers.

Within this new framework, partners are segmented according to two sets of criteria: 1) The breadth and depth of their adoption of ServiceNow solutions is related to the development of their managed service products and practices; 2) Their market exit maturity.

The first one is determined by four key factors, including:
• Competence, which refers to the number of people who have obtained ServiceNow technical certification in the partner organization;

• Capabilities, characterized by the specialization of partners, are determined by the achievements of specific ServiceNow products, solutions and workflow certifications, and are recognized through ServiceNow’s new “digital badge system”;

• Customer success, verified by published standards, including multiple product lines, solutions, and workflow implementations that meet benchmark customer satisfaction scores; and

• Ability to qualitatively evaluate partners’ digital transformation skills, industry domain expertise and global scale.

Based on these standard sets, partners can be classified into one of the following partner categories:
• Global Elite Partners: Global Elite Partners meet all “elite partners” standards and have the following characteristics:
Experience in deep areas of the industry; digital transformation skills, including business process reengineering and organizational change management; global scope; commitment to achieve a ServiceNow practice worth $1 billion within three to five years; and CEO-level commitment to ServiceNow practice. The implementation of these features is reviewed every year.

• Elite partners: Elite partners usually focus on five or more ServiceNow products that span IT workflow, employee experience, and customer service, and have established operating organizations in multiple geographic regions.

• Premium partners: Premium partners usually focus on fewer than five ServiceNow products in more than one geographic area.

• Expert partners: Expert partners usually provide highly specialized skills in any specific area of ​​one or more ServiceNow products.

• Registered partners: Registered partners are new members of the ServiceNow partner ecosystem, meet the minimum program eligibility requirements, and have not completed measurable activities or certifications.

New service provider coverage model and partner program
The company has implemented specific plans to support various professional levels and market entry strategies. This helps partners create ServiceNow’s technical practices and managed service products driven by the Now platform and workflow, including visibility into the ServiceNow product roadmap.

In addition, ServiceNow has created a business development team dedicated to supporting leading global and regional service providers. It also launched a new program for service providers who are innovating on ServiceNow’s products or workflow platforms. The new ServiceNow reference design verification process encourages service providers to build their own products supported by the Now platform.

To better meet the unique needs of partners who provide services to public sector customers in a highly regulated environment, ServiceNow has developed a new program to help its partners respond more effectively to public sector customer opportunities. Initially, the plan will focus on partners who provide services to federal customers in the United States; over time, the plan will be expanded to include state, local authorities and education, and will be expanded to partners in Europe and Asia.

As the foundation of the global transformation of the partner ecosystem, ServiceNow has established a new global and regional joint participation framework to improve the consistency and predictability of joint listings, a new next-generation transaction registration process, and a global partner center concierge service ( 5×24) Simplify the way partners interact with ServiceNow and ensure they get the support they need to succeed. The global partner organization has also implemented a new joint listing governance model, unified support and progressive training programs to reduce training costs and speed up the certification time for the global partner ecosystem.

“Today’s announcement represents our strategic point of contact with our global and regional partner communities in a world-class manner. Our goal is to enable our partners to succeed in developing ServiceNow managed service products and practices. At ServiceNow, We are committed to making the success of our partners synonymous with the success of our customers,” Parsons continued.

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