ServiceNow, a new revolution in digital workflow: ImpresaCity.it

Las Vegas-more than ten years have passed since the first edition Knowledge, an annual event that brings together ServiceNow customers, partners and developers, This is a company that provides An evolved service management cloud platform that can manage and automate workflows and processes. If it was the first date held in San Diego in 2007, there would be 38 participants in total,The 2019 edition was held in the disturbing environment of Las Vegas last week, with more than 20,000 people participating.In the opening keynote speech, the same fact emphasized this point John Donahoe, President and CEO of ServiceNow, But there is no hidden pride and satisfaction, but the most important thing is to immediately focus on Another related data: data from more than 600 technical and product conferences scheduled in the four days of knowledge,90% of them are directly held by our customers, which shows its power in the community using ServiceNow“.

The future of work

But the point of the keynote speech is John Donahoe (John Donahoe), after becoming eBay’s number one for many years, has just joined ServiceNow for more than a year,Yes The future of work,next:Just 10 years ago, the iPhone was launched, setting off a mobile revolution triggered by smartphones, especially the app economy, and completely changing the way we manage many daily activities, from reading newspapers to shopping“He explained, emphasized”Today, we are also on the eve of this revolution in the way we manage our work. ServiceNow aims to simplify work and life, just as mobile devices have changed our personal lives, making it possible for people to work in different ways, thank you.Numerous innovations in our enterprise service platform aim to coordinate the digital transformation taking place in the company“. Not only that: Donahue also claimed “In the next three to five years, the future of work will change more than the past 20 years“.

Related announcements

For the purpose of the company, the focus on future work will lead to Announced a goal of reaching 10 billion U.S. dollars in turnover, which was recently revised up from the initial $4 billion.Currently, ServiceNow’s annual revenue is close to $3 billion, but it has grown by more than 35%: This trend is reflected in The current market value on the New York Stock Exchange is approximately $50 billion, Listed here. Today, the number of employees is close to 9,000, and other important statistics point to 5,400 enterprise customers. Fortune 500 companies have a penetration rate of 75% and a subscription renewal rate of 98%. The intention is also very serious, Knowledge 19 announcement,apart from Very precise product roadmap, with a new and important version released every six months, and also includes the creation of applications for mobile products and the powerful injection of artificial intelligence and machine learning, They cover Reached a strategic agreement with Google Cloud, A Deloitte Financial Operation Management Solution,the last one In-depth review of the partner program.

Ambitious goals

Therefore, ambitious goals are supported by these solid plans, and most importantly, by these plans The continuous growth of the cloud.This is destined to Encourage ServiceNow to also develop in Europe. Currently the company’s turnover accounts for about 25% of its turnover, And the percentage is lower in the Asia-Pacific region.Answer one ImpresaCity’s questions about ServiceNow’s growth prospects for penetration outside the U.S. John Donahoe Invite to “Considering the ratio between GDP and cloud penetration rate, in countries such as the United States, the United Kingdom, and Australia (before Europe, Italy and Spain are in a good position, there is pòGermany, which has only recently overcome its retention of data security and privacy, is also helped by GDPR and is embracing the cloud in a very positive way. This is why we have established some data centers in Germany, where we hope to achieve excellent results. In Japan, we are doing the same thing with our partner NTT. NTT is another relatively slow country, adopting cloud technology, but this makes up for wasted time.“.
John Donahoe, President and CEO of ServixceNow

A bit of history

Founded in San Diego, California more than ten years ago Fred Rudy, He used to be the CTO of Peregrine Systems. He has been dead for a long time, so ServiceNow first proposed A complete cloud platform for service management, and then expand it to simplify other functions, such as CRM or human resource management, The most important thing is to open to application developers to handle any aspect of the company’s work. Fred Luddy himself reiterated this concept before the readers of Knowledge 19 and explained:When I founded ServiceNow in 2004, my vision was to create a cloud-based platform where everyone can work effectively within the company“.

Nowadays, Now Platform is the core of the company’s products, designed to change the company’s overall working methods and accompany them along the path of digital transformation. Through this single automation platform, you can easily manage all aspects of company life, from IT services to security, to customer service, human resource management, and application development.

The core of transformation

In detail,”The uniqueness of our platform is that it defines a completely different paradigm because it can coordinate not only the solutions we provide locally, but also tools such as Salesforce or SAP SuccessFactors or Workday, to name a few.Digital transformation engine used by customers“, he explained to ImpresaCity Mauro Solimene, Vice President of ServiceNow Mediterranean, Which includes Italy, Spain, Portugal, and Israel: each country has one The country manager in Italy is Filippo Giannelli (Filippo Giannelli), who served for several months.
Mauro Solimene, Vice President of Services in the Mediterranean Region
“Although this is incorrect, ServiceNow was not called “IT Service Management” until recently, but today we have a more complete understanding“Continue Solimene, emphasize this point”The secret of our success happens to be on the Now platform. It is the heart that enables everything else to work. It supports digital transformation in three basic macro areas (we call “workflows”), and this is firstly IT. Transformation includes service management, operation management and business management, and also involves security. Then there is the human resources workflow, which is one of the areas where companies invest the most today to ensure that people always do their best.Finally, there is a third type of workflow, customer service, which involves business parts directly related to turnover“.

Italian business

Finally, a few words about our country. “In Italy, the ServiceNow business is currently very interesting and the growth rate is very impressive“Solimene emphasized that this is due to the following facts:In fact, all of our clients have very clear digital transformation strategies. It is so clear that many companies also display them in black and white in their annual report notes, such as Enel, Eni, Generali or Banca Intesa, and their very specific procedures make them reference “use cases” in many respects.I”.